Summary
- The Central Consumer Protection Authority (CCPA) has imposed a ₹10 lakh penalty on Rapido for its pre-ride tipping prompts.
- The CCPA determined that these prompts misled consumers into thinking additional payments would enhance ride availability and confirmation.
- This practice was classified as misleading advertisements and an unfair trade practice, violating consumer rights.
- The ruling highlights the CCPA's commitment to combating deceptive practices in the digital marketplace.
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