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CCPA: Amazon Pricing Allegation Unproved; Combo MRP Comparison Misconceived

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Summary

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  • The Central Consumer Protection Authority (CCPA) has dismissed allegations of deceptive pricing against Amazon Seller Services Pvt. Ltd., finding the complainant's product comparison flawed.
  • The complaint claimed an inflated MRP of ₹1,514 for a combo product, while a standalone item was priced at ₹849, but the CCPA confirmed these were not comparable.
  • Amazon clarified that the listing included both a glucometer and test strips, justifying the higher MRP as legitimate.
  • This ruling underscores the importance of accurate product representation in e-commerce and reinforces Amazon's role as a marketplace intermediary under Section 79 of the Information Technology Act.

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