Summary
- Starting August 11, 2026, prior consent will be mandatory for all telephone marketing in France under Law n° 2025-594.
- Organizations must demonstrate valid consent, adhering to GDPR standards, and cannot condition sales on consent to marketing.
- Exceptions exist for calls related to existing contracts or non-commercial communications, but consumers can object at any time.
- Violations may render contracts void and incur fines up to €375,000 for businesses failing to comply with these new regulations.
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