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Zee v. Nykaa: Implications for Brands Using Music on Instagram

Intepat Blog•
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Summary

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  • The Delhi High Court is hearing a copyright infringement case filed by Zee Entertainment against Nykaa for using its music in promotional Instagram reels without authorization.
  • Zee claims that its licensing agreement with Meta only covers personal, non-commercial use, while Nykaa argues it acted within the platform's licensed library.
  • The court's decision could redefine the boundaries of music use in commercial contexts on social media platforms.
  • Brands must now reassess their music licensing strategies to avoid potential copyright disputes in influencer marketing campaigns.

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