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CCPA Imposes ₹1 Lakh Penalty on English Oven for Misleading "100% Atta" Claims

Bar & Bench
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Summary

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  • The Central Consumer Protection Authority (CCPA) has imposed a ₹1 lakh penalty on Mrs Bectors Food Specialities for misleading advertisements.
  • The company falsely claimed that its English Oven bread products were “100% Atta” and “100% Whole Wheat Bread.”
  • This ruling highlights the CCPA's commitment to consumer rights and accurate product representation.
  • The implications of this decision may lead to stricter scrutiny of food labeling practices in India.

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