Summary
- The FSSAI is taking action against manufacturers of 'rum-flavoured rum' and 'whisky-flavoured whisky', clarifying that such practices mislead consumers about the true nature of these products.
- On 2 August 2026, FSSAI issued prohibition-of-sale orders for several brands, including Old Monk and McDowell’s, due to misleading flavouring claims and sub-standard quality.
- The regulator emphasized that while permissible flavouring substances are allowed, adding the beverage's own flavour is not acceptable, as these characteristics should arise naturally from production processes.
- Conditional relaxations have been granted for existing stock sales, but manufacturers must disclose product nature clearly; future production must comply with FSSAI's stringent
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